If you are a business owner, online marketer or content creator, you would like more people to visit your website, read your content and buy your products. The easiest way to grab the attention of your potential customers is to know what they search on Google and create the services according to the searched query. Imagine you have the details of your customers, such as what they are actually looking for online and what keywords they use. You will likely reap the benefits by customising your services to meet customers’ requirements. You can do so by using Google Keyword Planner.
Google keyword planner helps you research keywords for your Google ad campaigns. It is designed to help businesses find out important keywords and data for certain keywords like search numbers, competition and ad pricing. If you are new in the marketing field, keyword planner is the best tool to search relevant keywords for your campaigns.
Why Use Google Keyword Planner?
There are several benefits of using Google keyword planner for marketing. It helps in discovering the new keywords related to your products and services and the number of searches each keyword gets each month. Apart from these, it shows how much your keywords are relevant to any specific brand. And finally, it suggests you to create new campaigns based on in-depth keyword research. Hence, keyword planner gives you the details on factors such as keyword targeting and campaign performance.
How to Use a Keyword Planner?
Visit the keyword planner and search for new keywords by clicking on ‘Discover New Keywords’. Once you have new keywords, upload them by clicking on ‘Get Search Volume and Forecasts’. It will show you how many clicks or impressions you might get for your keywords based on your spend. You can consult a leading SEO company in India for keyword assistance.
Conclusion
The Google Keyword Planner can be a useful tool to find relevant keywords for free and to track their performance by utilising the right metrics. It has many features that make it much simpler to create and optimise search engine advertising campaigns. It can also provide forecasting results by measuring the expected performance of keywords and displaying specific optimization opportunities for your business.
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