App Store Optimization (ASO) is also named mobile App SEO or App store marketing. It's all about improving the overall visibility and downloads of the app inside an app store such as Apple App Store or Google Play Store. If you improve your impression, it will help support other goals such as traffic to your app and its downloads.
Other goals are-
Boosting Brand Exposure
Increasing Positive App Reviews and Ratings
Improving Volumes of App Reviews
Increasing Audience Engagement
How to Optimize Mobile Apps for the App Store?
Start your app optimization for the app store using these strategies.
Optimize App Title and Subtitle
App title is an important element for App optimization. Because it's the first thing that a user sees in the first listing. So, it's the strongest ranking factor for both Google and Apple app stores. The title and app name should be under 30 characters, so you have to be pretty smart in how you use those characters. Try to add keywords in your app title and name and it should naturally fit for more engagement. For the Apple App Store, there should be an additional subtitle in which you can additionally add 30 more characters.
Insert Keywords ( Apple App Store Only)
In the Apple app store, there is a field on which keywords can be added to describe your app effectively and help it rank with the help of ASO. You can use relevant keywords, but you need to optimize the same in 100 characters or fewer. Use natural and competitive keywords to enhance app downloads.
Write Engaging App Description
The App description is critical for ASO strategy as it gives more opportunities to describe your app and its features. On Google Play, you will find a short description field where you need to engage the audience within 80 characters. Under a long description field, you are allowed to explain the app and its features and other details within 4 thousand characters. Optimizing the same helps your app rank high on user searches. Whereas on the Apple app store, you find only a long description field.
Give sufficient time to write an engaging description that affects how users perceive your app. Write your app's purpose, its features and other important information that users should know.
Add Visual Elements
The download can improve your app ranking, so let your users install apps through text fields and compelling visuals. Try to add visual elements like videos and screenshots that are displayed on both app search results and app store pages.
It improves your downloads, as visual elements show how your app works, how it will help users.
Conclusion
By using these strategies, you can optimize your app store. An ASO is an important aspect to enhance your app visibility and downloads. The higher-ranking apps often feature updated content. They work to reflect the user feedback in their ASO and improve their description by adding new features. It may sound tricky. And so. If you want assistance in the ASO process for your brand, contact Kutumbh Digital - a leading mobile app marketing agency in India. Contact Now!
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