How Can Quality Content Help Drive SEO?

If you want organic search visibility, rankings and traffic, you need to consistently create quality content. The combination of quality content and Search engine optimization (SEO) best practices can propel any website to the top of search engine rankings. Quality content means it serves the purpose of users who come for information. And when you back it by inserting relevant keywords, you will only gain. We’ve discussed it more. 

What is SEO?

Search engine optimization or SEO refers to the method of increasing your website’s visibility when users search for goods or services that you provide, on Google and other search engines. The ultimate goal of SEO is to improve your website’s ranking on search engines. And when you are able to improve your page to get it ranked high in search engine results, it is likely that you will do more business.

What is Quality Content?

Quality content means writing error-free and grammatically correct sentences that garner the readers’ attention. Fresh and interesting content helps people stay on your website for long. But at the same time, content must be credible for the readers to decide. So, create content based on facts and present it in an easy-to-understand manner. You should solve users’ problems through your content enriched with SEO best practices.

What is the Value of Content in SEO?

Google’s algorithms are constantly changing to show useful and relevant results in its search engines. The useful and relevant results that Google is constantly trying to provide are quality content pieces. These content pieces are ranked for their usefulness and relevance to the users searching online. To determine whether your content has any SEO value or not, it totally depends on your content whether it gets visible or not,  when users search keywords related to your services. 

For making SEO-rich content, you need to follow these procedures.

• Useful and Informative- If you are launching a website for a medical store, you can include location, hour of operation, contact numbers, etc. 

• More Valuable Than Other Websites- if you write about how to operate a medical store, make sure that your article provides more information and a different perspective from other ones. 

• High Quality- Your website content must be unique and high quality. 

• Credible- Show your website’s credibility by using original research, review, citation link, etc. 

Conclusion

High quality content is important to improve the visibility of your website on search engines. Without visibility and exposure, your content is nothing more than trash for users. So, if you want to take the help of an expert in content writing, contact Kutumbh Digital, one of the leading SEO Companies in India.

What are the Difference Between Google Search Console and Google Analytics?

With its unmatched search capabilities and analytical tools, Google helps marketers and information searchers in equal measure. While marketers can place ads on Google, users can search information on the search engine. Google has developed a number of tools, such as Google Analytics and Google Search Console, to help marketers achieve their goals. However, both these Google tools can provide information about your online presence, but they are not the same.

If you are looking for the details of these tools, you have landed on the right page. Here is everything you need to know about them. 

What is Google Analytics?

Google Analytics is one of the most popular marketing tools capable of providing a detailed overview of traffic data to marketers. Google Analytics highlights how online visitors interact with your site by offering statistics like total site visits, bounce rate, average time on site, and even demographic data of the visitors. Furthermore, Google Analytics helps you assess the performance of campaigns you make through Google ads.

Google Analytics' main objective is to analyse and process website usage data, which also helps in identifying trends and opportunities you can take advantage of to increase traffic and your web presence. 

What is Google Search Console?

Google Search Console is a free tool that helps users measure their site’s traffic, see keyword performance, fix issues, and receive messages from Google about their website. In the beginning, when it was launched, it was named Webmaster but Google Search Console has been given a new name with added features. Several changes were made but its purpose is still the same. 

Difference Between Google Search Console and Google Analytics

Following are the differences between them -

• Data Measurement- The first major difference between them is the way they collect data. Google analytics uses Bounce Rate, Unique Page Views, Average Session Duration, Conversions and Audience Demographics for collecting data. Whereas Google Search Console takes the help of Impressions, Clicks, Click-through Rate, Keyword Queries, Index Coverage Reporting for doing the same. 

• Verification Process- For verifying your domain or data source, you use both these Google tools, but they work differently to process your data. With Google Search Console, you can sign up by simply logging into your Google account. On the contrary, for Google analytics, after following the login process, you need to follow the prompts to connect each of your data sources individually. 

• Reporting- A single Google Search Console account can only report the data for one domain. You will need to create several accounts for reporting data from multiple domains. But Google Analytics has the capability of reporting data from multiple domains with a single account. 

• Error Monitoring- Google analytics is less likely to report the error due to its weak error finding tools. Whereas Google Search Console can provide detailed information on errors that determine whether your website’s visitors have good experience with your website or not. 

Conclusion

Hope we have made you understand the importance of Google Analytics and Google Search Console for your brand. For assistance on these Google tools, you can contact Kutumbh Digital, a leading digital marketing company in India.

6 Best Examples of Social Media Marketing

Social media marketing is not as easy as you think otherwise everyone would be a successful marketer. It requires more than just uploading your content regularly. And, this is the main reason that some of the brands do well and others fail to do so. The brands which get many responses know the secret of social media marketing, like how to approach audiences and target them effectively and create relevant content for them. So, if you want to become an expert in the same, you need to understand the marketing strategy of it. Here are the six examples of social media marketing which might benefit you. 

Apple : Image Shot Challenges

Apple is considered the world’s best smartphone. And it takes pride in the quality of the image it captures. To show the picture it can capture, it once started a picture taking competition and asked its users to take the photo. iPhone users across the world had participated and shared the picture they had clicked with their phones. Later, a panel of judges selected 10 winners out of the participants and these winners were featured on Apple’s website, the company’s Instagram, and on 10,000+ billboards in 25 countries. This campaign had a huge impact on people as well as the brand itself. Its users started taking pride in being a part of the iPhone community. 

Netflix: Wanna Talk About It?

In 2019, Netflix had launched a campaign called ‘Wanna Talk About It’ considering the importance of mental health and overcoming traumatic experiences. It was a weekly instagram live series with topics ranging from sexual violence and abuse to gender identity and suicidal thoughts. There were several stars from Netflix movies and series who participated in the same. During Covid-19, people faced many difficulties due to restrictions imposed on movement. So, this campaign played a vital role in encouraging people to not indulge in any wrong activities.  

Zoom: Logo Redesign

When Covid-19 led to a global lockdown, people tried to find the alternative of physically appearing in classrooms. This is how Zoom came into existence. In 2022, Zoom redesigned its logo adding six ‘O’ between Z and M, and each O contains the one service Zoom offers, such as team chat, phone, meetings, rooms, events, and contact center. But after all restrictions were lifted, people started having meetings physically and attending schools, etc. These types of apps were perceived as being irrelevant, so Zoom redesigned its logo to depict its features so that it could stay relevant. 

 Dove - #DetoxifyYourFeed 

Dove is a company whose social media ads have always focused on social causes. And these particularly focused on women empowerment, diversity, inclusion, and breaking beauty stereotypes. Dove's marketing initiatives mostly target women because they are their primary customers.

In their latest campaign, Dove showed how influencers could acquire as much authority as parents in young girls' lives, particularly in terms of influencing their perceptions of identity and beauty. #DetoxYourFeed campaign had a goal more than just exposing harmful beauty advice on social media. Dove advised mothers to support their daughters' self-esteem through open communication and healthy social media habits, such as unfollowing users who promote harmful practices like cosmetic surgery and unrealistic beauty standards.

British Army’s - “Nothing Can Do What a Soldier Can Do” 

Once in an interview, then Armed Forces Chief General Sir Nick Carter mentioned that 30,000 or about a quarter of the projected 120,000-strong army by that time "might be robots, who knows?

This announcement that robots might take over the armed forces by 2030 caused widespread panic in people. So, the British Army took it very seriously. And launched its  new recruitment campaign called “Nothing Can Do What a Soldier Can Do” which faded away the fear of no new recruitment from people’s minds. 

Blinkit: Doodh Mangoge, Doodh Denge, Kheer Mangoge Kheer Denge

Months ago, Blinkit, a grocery delivering e-commerce platform had featured its billboard with a meme that reads “Doodh Mangoge, Doodh Denge, Kheer Mangoge Kheer Denge”, instantly, it got viral on social media. Furthermore, several companies have come forward and made their own marketing strategy by adding their own business related slogan beside Blinkit’s slogan. And this marketing campaign proved to be a great success for Blinkit. 

Benefits of Google Keyword Planner

If you are a business owner, online marketer or content creator, you would like more people to visit your website, read your content and buy your products. The easiest way to grab the attention of your potential customers is to know what they search on Google and create the services according to the searched query. Imagine you have the details of your customers, such as what they are actually looking for online and what keywords they use. You will likely reap the benefits by customising your services to meet customers’ requirements. You can do so by using Google Keyword Planner. 

Google keyword planner helps you research keywords for your Google ad campaigns. It is designed to help businesses find out important keywords and data for certain keywords like search numbers, competition and ad pricing. If you are new in the marketing field, keyword planner is the best tool to search relevant keywords for your campaigns. 

Why Use Google Keyword Planner?

There are several benefits of using Google keyword planner for marketing. It helps in discovering the new keywords related to your products and services and the number of searches each keyword gets each month. Apart from these, it shows how much your keywords are relevant to any specific brand. And finally, it suggests you to create new campaigns based on in-depth keyword research. Hence, keyword planner gives you the details on factors such as  keyword targeting and campaign performance.

How to Use a Keyword Planner?

Visit the keyword planner and search for new keywords by clicking on ‘Discover New Keywords’. Once you have new keywords, upload them by clicking on ‘Get Search Volume and Forecasts’. It will show you how many clicks or impressions you might get for your keywords based on your spend. You can consult a leading SEO company in India for keyword assistance.

Conclusion

The Google Keyword Planner can be a useful tool to find relevant keywords for free and to track their performance by utilising the right metrics. It has many features that make it much simpler to create and optimise search engine advertising campaigns. It can also provide forecasting results by measuring the expected performance of  keywords and displaying specific optimization opportunities for your business.