SEO or Search Engine Optimization is a set of procedures for making your web pages and contents rank high on Google and other search engines. With more visibility, you enhance the scope for increased organic traffic to your website. SEO is essentially about providing the best possible user experience and satisfying users' search needs by ensuring relevant and high-quality content. So if you have the digital presence and want to efficiently track the results of SEO, analyze these six simple metrics. It will help you measure your SEO performance.
Organic Traffic
When users type keywords on search engines, they get the results showing the ads and pages related to the search query. If they click on pages that come up from search engine results, this is called organic traffic. Organic search traffic is what you want for your website because it targets the people who look for something specific. And if you provide the solution to them, there are more chances of gaining new customers for your business.
Keyword Ranking
A keyword is a term that covers anything searched on a search engine. An SEO agency in India, having search engine specialists, do keyword research to find the exact words by which people search online. Those words are keywords in SEO. Your website and content must be optimized to appear at top in search engine results for targeted keywords. A simple way to analyze your google ranking for keywords related to your business is to do a Google search. The result will show you where your website ranks for keywords.
SERP Visibility
The number of people seeing your website in the search results is measured by search engine visibility, which may be affected by the authority of the SERP features. However, this metric gives you an overall view of your SEO development.
Backlinks
Backlinks are considered one of the important factors for a website to get ranked on search engines. Analyzing your backlinks helps you in tracking the progress of your link building strategies.
Page Speed
Page speed is another important factor that affects most of the metrics. The speed of the page plays an important role in your website’s ranking whereas the slow process of the same impacts your conversion and bounce rates.
Time Spent on Page
This plays an important role in determining how well your content meets the expectations of users. When a person types the keywords on a search engine and lands on your page and spends a lot of time there, it means your site has been successful in meeting their intent. Thus, you can track the average times people spend on your website.
Conclusion
It is vital to implement an SEO strategy that will help improve your website's exposure and ranking on Google. Consider every SEO campaign as part of an ongoing project that will never be complete. Your timeline also depends on how new your website is, how effective your SEO approach is, and how consistently you put your strategies into practice. You can even ask Kutumbh Digital, a top SEO company in India, for effective SEO strategies for your website
Analyzation of six simple metrices helped to measure the SEO performance
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