Link and Blogging Strategy for SEO

Link building refers to the process of building backlinks on websites to improve your ranking on search engines. It is an off-page search engine optimization (SEO) activity. In the past, people were focusing on the number of backlinks, not the quality. But now, they focus on building quality backlinks which helps the website rank better on search engine results. However, sometimes backlinks can be damaged, disappear and become less relevant over time. That means you have to keep finding new backlinks to improve your search ranking. For doing so you must have to learn the SEO backlink strategy to be relevant in the field. 

 

Use Relevant Links From Reputed Sites

It's an essential time for using linked resources from reliable websites. Several reputed sites such as Forbes, Entrepreneur, Huffington Post, Jeff Bullas, Social Media Examiner, and Copyblogger have many source pages which could be helpful if you use them as links. If you can create perfect content, there are more chances of getting backlinks.  

Using Your Competitors’ SEO Backlinks

Figure out the backlinks that your competitors have and look to create the same for your brand. Avoid using irrelevant backlinks for your site.

Build Link with Images 

Building links with images is another method to generate traffic on your site. For doing this, you have to post your image on third party websites such wherein you can put in description, a keyword rich title and your website links. Subsequently, it enhances the chances of getting more traffic on your website.  

Regain Your Missing Backlink

It would be worth spending time if you start searching for your previous backlinks that have gone missing. However, various reasons cause the link to disappear, such as the site owner may remove the link, the link’s site being down or being restricted from getting indexed, etc. So, to restore a missing link, you have to contact the site owner and ask them to solve the problem. 

Conclusion

Whenever you build backlinks on your content, the aim should be to bring a new audience to your site which will drive more traffic to search engines. Link building helps you bring more visitors to your website and enhances your brand. You can also take help from a reputed SEO agency in India to generate more traffic for your website. 

 

 

6 Ways to Measure Your SEO Success

SEO or Search Engine Optimization is a set of procedures for making your web pages and contents rank high on Google and other search engines. With more visibility, you enhance the scope for increased organic traffic to your website. SEO is essentially about providing the best possible user experience and satisfying users' search needs by ensuring relevant and high-quality content. So if you have the digital presence and want to efficiently track the results of SEO, analyze these six simple metrics. It will help you measure your SEO performance.

Organic Traffic 

When users type keywords on search engines, they get the results showing the ads and pages related to the search query. If they click on pages that come up from search engine results, this is called organic traffic. Organic search traffic is what you want for your website because it targets the people who look for something specific. And if you provide the solution to them, there are more chances of gaining new customers for your business. 

Keyword Ranking

A keyword is a term that covers anything searched on a search engine. An SEO agency in India, having search engine specialists, do keyword research to find the exact words by which people search online. Those words are keywords in SEO.  Your website and content must be optimized to appear at top in search engine results for targeted keywords. A simple way to analyze your google ranking for keywords related to your business  is to do a Google search. The result will show you where your website ranks for keywords.

SERP Visibility

The number of people seeing your website in the search results is measured by search engine visibility, which may be affected by the authority of the SERP features. However, this metric gives you an overall view of your SEO development. 

Backlinks

Backlinks are considered one of the important factors for a website to get ranked on search engines. Analyzing your backlinks helps you in tracking the progress of your link building strategies.   

Page Speed

Page speed is another important factor that affects most of the metrics. The speed of the page plays an important role in your website’s ranking  whereas the slow process of the same impacts your conversion and bounce rates.

Time Spent on Page

This plays an important role in determining how well your content meets the expectations of users. When a person types the keywords on a search engine and lands on your page and spends a lot of time there, it means your site has been successful in meeting their intent. Thus, you can track the average times people spend on your website. 

Conclusion

It is vital to implement an SEO strategy that will help improve your website's exposure and ranking on Google. Consider every SEO campaign as part of an ongoing project that will never be complete. Your timeline also depends on how new your website is, how effective your SEO approach is, and how consistently you put your strategies into practice. You can even ask Kutumbh Digital, a top SEO company in India, for effective SEO strategies for your website

Top 7 Differences Between SEO and SMO

SEO and SMO methods are used to drive the traffic on any website. These two digital marketing techniques help increase the visitors and visibility of content. For doing so, SEO uses the search engines, whereas SMO utilizes social media. However, SEO stands for Search Engine Optimization and SMO’s full form is Social Media Optimization. In order to enhance the organic search and ranking on search engine result page, SEO is needed to follow the proper rule of search engine. While SMO focuses on publishing the content using social media for more visibility. 

These are Differences Between SEO and SMO

Difference in the Process

SMO is used by simply doing micro blogging, social networking, video promotion, etc. But SEO is applicable by finding relevant keywords, creating and optimising the page, making an accessible website and building relevant links. 

What are SEO and SMO for?

SEO works on search engines such as Google, Bing, Yahoo. Whereas, SMO is operable for social networking sites like Facebook, Linkedin, Twitter and Instagram, etc. 

Basis of Ranking

SEO is responsible for increasing the rank of content published on websites. Once your content positions are increased in related search queries in the search engine results page, there are more chances of people clicking on your content. On other hand, SMO uses the feature of social media for increasing the position of your content and making it more visible.

Basis of Optimization

SMO is an off-site optimization technique and it pulls the attention of readers on the basis of content’s quality.  Whereas SEO works both an on-site and off-site optimization technique and ensures to increase the rank of content on the basis of its quality. 

Titles and Headlines - What Role They Play in SEO and SMO? 

In SMO, titles and headlines play an important role garnering the attention of readers which helps in clicking on content. While in SEO, titles and tags are used to confirm the search engines what type of information is in the article. 

Presentation of Content

SEO works on the principle of various elements such as HTML code, keywords and design of the site, because the ranking of content is also dependent on coding. Whereas for SMO, the site’s look and article descriptions are responsible for grabbing people’s attention. 

Marketing Strategies Employed by SEO and SMO Specialists

In SMO, marketing strategies are made by considering the audiences. On the other hand, It is necessary to target the search engine in SEO for marketing purposes. 

Conclusion

SEO and SMO function for the same purpose to drive the website’s traffic in order to increase revenue, build the brand and improve its credibility. However, the process of both digital marketing techniques are different. SEO activities are intended to get websites ranked on search engines, whereas SMO utilizes the social networking sites to make content visible to audiences.