The Role of On-page and Off-page SEO in Website’s Ranking

People generally don't go beyond Google’s first page when they search for products and services. So, follow the SEO best practices. Sooner or later, your website will appear on the first page. For creating effective SEO, you must pay attention to SEO’s two crucial components - On-page SEO and Off-page SEO. In this article, we are going to answer “what is SEO” and “How On-page SEO and Off- page SEO impact website’s ranking. A leading SEO company in India handles both these activities. 

What is SEO?

SEO is the method of optimizing your website’s ranking on Google and other search engines. This process helps you get more website traffic and ensure leads & conversions. Ultimately, the motive of doing SEO is to improve your website’s ranking, which then allows you great business. Optimizing SEO is considered one of the most important marketing strategies for any business. 

What is On-page SEO?

On-page SEO is beyond keyword optimization. It’s also about giving users a comfortable experience when they visit your website. Making changes to the page's HTML and content is one of the vital elements of on-page SEO. It guides the search engine about the structure of your website, including the website content, website accessibility, page speed, keywords and title. A strong On-page SEO assures your website ranks high on search engines. However, the results may take time. So, be patient and keep following the SEO best practices. On the other hand, having poor on-page SEO might negatively impact your website’s ranking and can lead to reduced business. 

What is Off-page SEO?

Off-page SEO is also a process of enhancing the visibility of your website on Google’s top pages. So, your website can grab the attention of more people. Off-page SEO is a strategy that works on third-party websites to promote your business. Off-page SEO activities include social bookmarking, guest blogging, influencer marketing, answering questions on forums, etc.

How are On-page and Off-page SEO Effective for Website’s Ranking? 

For any business to succeed, it needs more customers. In online business, you can attract customers by optimizing your website’s SEO. SEO helps your business draw more traffic. But the question is - how can you optimize your website with SEO? You can do this by improving on-page SEO and off-page SEO.  You can optimize both of them following the practices shown above. Create backlinks, a part of off-page SEO, for your website by posting meaningful content on websites with a higher domain authority. Such backlinks make Google crawl your website more, resulting in getting your pages indexed faster. Quality backlinks matter! Blend your on-page and off-page SEO strategies effectively for desired results. 

Conclusion

Both on-page SEO and off-page SEO play a crucial role in your website’s ranking. Which means, if you have properly handled on-page and off-page SEO of your business, you can get more customers. For optimizing these, you can take the help from experts in the field. Kutumbh Digital, a leading SEO agency in India, is ready to help you. 

Why is Social Media Important for E-commerce Business?

In the digital world, social media for e-commerce is an important element in sales growth for many businesses. Nearly every e-commerce business uses social media to boost product marketing to expand. Social media helps promote the products these businesses sell to their customers. They use Facebook, LinkedIn, Instagram, Twitter and various other platforms. New-age platforms such as Snapchat have only helped them expand more. Some organisations also take SMO services in India, when they want to take help in handling social media channels. The reason for such a massive focus on social media is that people remain here all the time. They keep consuming quality content and sharing them with their friends. 

So, getting more customers is possible by promoting your e-commerce business on social media. But don’t promote what you don’t. Doing so might backfire on you with negative reviews and comments.

Role of Social Media in E-commerce 

In driving online sales, social media plays an essential role. For example, social media increases awareness of products and brands, once they go viral. You can see an increase in sales and brand awareness. Also by social media, there is more direct interaction with consumers through promotions and targeted ads. Without that exposure, businesses find less customers and less business, which ultimately defeats the purpose.

Benefits of Social Media in E-commerce 

If an organisation uses social media platforms for their e-commerce business, it helps increase their brand awareness, connect more with customers and understand the market. By using different social media platforms, many organisations promote their products and brands. 

Increase Brand Awareness 

Social media helps boost your brand awareness through frequent online ads and brand promotion from influencers. It can increase product demand and encourage repeat purchases. 

Help Interact with Customers 

Customers raise their complaints or feedback by dialling the helpline numbers of companies. Sometimes customers don’t get adequate response and move away from companies. The same people can come to social media and interact with the brand to resolve their queries. On social media, customers' sentiments are monitored, especially complaints related to products and brands. 

Fulfil Customer Requirements 

By seeing their competitors' products and customers' sentiments around them on social media, many organisations implement social media plans to reach customers. Social media provides insight into what the competitor does, which can increase creativity and show companies different paths to approach their target audience. 

Understand Market Appetite 

With the help of social media, organisations can understand the interest level of people in their products. If an organisation posts their product on social media and gets feedback on them, they understand how the market might react. On social media, organisations also see how customers use products. 

Conclusion 

Above we discussed the importance of social media in e-commerce businesses. You can use different social media platforms to achieve success in your business. Through it, you can achieve enhanced brand awareness and increase your customer count. So, work smartly and reap the benefits of social media for your business. For professional guidance you can contact Kutumbh Digital, the best SMO company in India, to help your e-commerce business.  

How to Optimize PPC Ads for Real Estate Business?

Realtors can launch a highly focused marketing campaign to generate leads with the help of PPC (pay-per-click) advertising. However, it has become extremely difficult for local real estate agencies to get a good ROI in competitive markets because big brands spend more money on PPC advertising. These major businesses know how to rank high on organic searches, and they are also heavily investing to get the top spot in paid searches. If you are also ready to invest in real estate business and want to garner the customers’ attention to your business, PPC ads can help you achieve your goal. No harm in taking help from a PPC Management Company in India to increase sales. Keep reading!

What is PPC Ad?

A real estate agent looking for massive leads online can use a PPC campaign. These advertisements are paid, thus they are not an organic source of leads. When it comes to advertising on search engines, a PPC ad performs well. PPC ads work efficiently if you manage them well, for example, if a person searches on search engines, they always get the result on the top of a list of sponsored PPC links. As we know PPC is a paid campaign, it has to give a small amount of money to search engines whenever a PPC sponsored link gets clicked. But customizing these ads will ensure low cost-per lead, something that real estate companies must do.

Determine Your Target Audience Using Google

The majority of real estate professionals find it challenging to run the Google Ad. This is despite the fact that Google uses artificial intelligence and machine learning to make the interface easy to use and understand. These are some help that Google provides you to run your ad properly. 

• You no longer have to spend hours figuring out the ideal bids for your desired search terms. Manual bidding is getting outdated. You can access Google's Smart Bidding, which is powered by AI and machine learning.
• Google's Search Display Ads help you generate headlines based on existing content of your website.
• To maximize conversions, Performance Planner offers recommendations on how to allocate your budget. It enable You no longer have to spend hours figuring out the ideal bids for your desired search terms. Manual bidding is getting outdated. You can access Google's Smart Bidding, which is powered by AI and machine learning.
• Google's s you to plan out your advertising budget and examine the potential effects of campaigns. You can also see the monthly and quarterly performance of your campaigns.
• It removes your Low-performing ads.

Now, it’s time to pay more attention to reaching the right audience and conveying the right message to them using Google ads. These are some steps that can help you find your customers easily. 

• Defining who your audiences are.
• Choose the right keyword that matches the search of your target audiences.
• Analyze the keywords that help drive traffic to your business.

Focus on Boosting Your Ad Quality Score

Your ad quality score can help you evaluate how relevant the ad is to your target audience. So, write ad copies highlighting the pain points of your target audiences (home buyers) and how your real estate brand helps resolve them. Optimize your landing page so that when home buyers reach there by clicking on the ad, they receive the information they want. You can get more sales by optimizing the page.

Conclusion

PPC ad campaigns help you save a lot of time and effort. To improve ROI and reduce ad costs, you need to be more careful with your PPC strategy and audience segmentation. Kutumbh Digital, which offers excellent PPC packages in India, helps you run effective PPC ads for your real estate business. Contact us immediately. 

Digital Marketing Services with a Customer-Centric Approach

Some internet users think that businesses and digital marketers are using their data without taking permission. Government is also putting restrictions on companies for using data when people raise their concern over it. Google also said in 2020 that it will gradually stop supporting third-party cookies in Chrome by 2022. Apple has already done it. 

To earn their clients' trust, businesses and digital marketing teams must act quickly in response to changing data regulation around the globe. Building a sustainable data strategy is the need of the time.

Brands must put the needs of their customers first in all that they do, and it should be operationally in every aspect of their business. You can also ask the best digital marketing agency in India to do this task.

An Overview on Digital Marketing Digital marketing or online marketing is an effective way to promote your brand and achieve business. You can text, message, email, create social media posts, etc. to expand your reach.

Digital marketing  helps marketers run successful advertising campaigns online. Marketers are increasingly using videos, display ads, search engine marketing, paid social ads, and social media posts to increase their reach

What Do You Mean by a Customer-centric Approach?

Customer-centric approach is a corporate strategy and culture of doing business that emphasizes on improving customer experiences to help ensure brand loyalty. Businesses that are customer-centric make sure that the customer is at the core of their philosophies, operation, and concepts. In this approach, businesses that believe customers are their first priority go to great lengths to keep them happy. 

Customer-centricity in Digital Marketing

One of the most important components of developing customer-centric digital marketing is learning how to effectively identify a customer or prospect across numerous platforms.

Nowadays, customer centricity has been a priority for businesses. You must recognize your clients and comprehend their internet behavior. Using this, you can proactively spread messages that connect with your target audience and result in sales.

But Why is it a Challenge for Some Businesses?

The problem is systemic since most businesses are essentially channel-centric rather than customer-centric. These businesses operate in isolation without focusing on knowing and resolving people’s problems. Because each team is working separately, it's become challenging to create a single, frictionless customer journey.

These are Some Steps to Execute Digital Marketing with a Customer-centric Approach 

Identify Customers 

It is said that 65% of users access a website or app via several devices over a year or more. Many of them change their cookies several times throughout the process. So, you need to monitor your website traffic and users’ behavior more precisely to identify your customers. Knowing your target audience and their interests will help you plan and implement an effective digital marketing strategy.

Achieve True Customer-centric Personalization

Customer-centric personalisation has the appearance and feel of a genuine, on-brand connection of customers with all your channels supporting an ongoing, sensitive conversation. Only successful cross-channel personalization makes this possible. This is done by ensuring uniform and seamless experience for users across channels - websites, blogs, social media, video, podcasts, etc.

Effectively Measure Incremental Revenue Growth

The main criterion for evaluating a brand's customer-centricity is incremental growth since it shows how well the company values its customers' lifetime value. For businesses to understand changes in the sales baseline, incrementality must be measured using a tested control. The data-driven incrementality strategy can help businesses design effective marketing initiatives to generate a strong return on investments.

To obtain the desired marketing results in the modern era, it has become crucial to comprehend every facet of the customer. Long-term success can only be attained through a customer-centric strategy.

Conclusion

If a business is customer-centric, it is more likely to drive the best marketing strategies. Every process begins keeping in mind its customers. It is a culture, not an occasion or a department. The same philosophy businesses need to have when doing digital marketing for their brands. Identify the pain points of your target segment, have solutions and promote the same through your digital channels. It will help you gain their trust and expand your reach. You can do customer-centric marketing by taking help of Kutumbh Digital, a leading digital marketing company in India.

Lead Generation via Content, Search and Social Media

Marketing your business in today’s World is a daunting task. In between competitors, platforms and strategies, it is hard to understand where to start. However, advanced digital techniques have made things easier for businesses. They can now reach their target audiences who can then buy products and services. However, it’s not as easy as it may sound. Every digital marketer is doing something new these days. So, you must implement effective strategies to make your business successful. A business is called successful when it has numerous customers. In today’s times, you get maximum customer leads online. Let’s check some digital strategies for maximum leads.

Use Digital Marketing for Effective Results 

To generate leads, social media marketing and an effective digital marketing plan are key elements. You can reach existing and potential customers, with social media campaigns that offer a great return on investment if executed properly. Using social media accounts, you can generate leads in no time by providing valuable content tailored to the customer's journey. 

Some Superior Strategy for Best Results 

You can achieve the best results by doing audience research, creating a creative content design, enhancing strategic multi-channel outreach, and ensuring compelling CTA, landing page, and generating leads. Also, search marketing results show up by doing intent-based targeting, inserting top industry keywords, creating high-quality link building and ensuring SEO lead generation funnel. All that will result in enhanced lead generation. On the other hand, social media marketing requires creative reels, status updates, audience targeting and multi-channel updates for better and fast results. 

Generate Quality Leads 

Lead generation can be a tricky business. You have to know in detail about the latest lead generation trend to get maximum leads. Investing your time and resources in the best SEO agency in India helps you get new prospects and quality leads. 

so, if you are looking for a high-quality lead, it is best to try a quality digital lead generation procedure. But let us tell you to develop target content that relates to your target audience for maximizing lead generation. After all, your lead generation will suffer if your content is not speaking to the right audience. Hence, create content that sounds better and answers your audiences properly so that you create a potential relationship with customers and encourage them to engage with your services and products. 

To not miss out on any potential leads, you have to generate a strong content marketing strategy. Also, by using lead targeting software and lead magnets, you can understand which lead tactics are useful in generating quality leads. By using a call-to-action strategy for your website, you can generate more quality leads. Finally, increase the lead by target communication and providing values important for turning leads into customers. 

Conclusion 

Marketing can be tricky in today’s digitization era. But if you stay disciplined and implement effective strategies, you could make yourself a successful brand. To increase the reach and engagement of the audience, you can do SEO, create user-friendly content and ensure personalisation. Finally, make sure to track all your work effectively so that you can improve your marketing efforts with time. For professional guidance, you can contact Kutumbh Digital, the top SMO company in India, to help you generate quality leads. 

How to Create Good Content for Users?

There is no second thought that quality content is crucial for driving traffic to your website, finding new customers and establishing your company as a thought leader. Writing good content for users is always a topic of discussion for companies so that they can produce content that readers want to read. Because one of the biggest hurdles is that there is a lot of content already on the Internet and people don’t have much time to read them. So, creating catchy and compelling content that could drive traffic is highly appreciated. Following are some steps to create content that could compel the reader to stop and read it. Trust us, any digital marketing company in India would require high-quality content to succeed in this age of cutthroat competition.

What is Content? 

Content can be defined as anything that conveys information and is published on a certain platform for the reader to read. Content exhibits its magic when it is unique, readable and grammatically sound with no spelling errors. And of course, no plagiarism. We normally understand that content is always in written form. On the contrary, content can be in image form, video and voice. 

These are some steps to write compelling content.

Write Content Concisely

If you want the reader to stick to your content, get to the point immediately. Always keep in mind that readers read your content and learn more about the topic, not the beauty and vibrance of your content. Complicated sentences divert the minds of the reader who then moves somewhere else. Such sentences indicate the writer’s tendency to show his/her writing skills instead of solving the problems of users. Therefore, content must be written concisely for the reader to understand. 

Content Must Revolve Around the Topic

Select a relevant topic that will interest customers and lead to high engagement. Remember, your content must revolve around your topic, otherwise, there are more chances that readers move away. 

Write Your Content Simply and Clearly

Users want simple and clear content so that they can understand. So, it is highly recommended to write as simply and vividly as possible, avoiding cliché phrases and technical language. If you use more jargon phrases, it would deviate the readers. Therefore, avoid complex writing and adopt clear and simple ways to create content. 

Create Video Content 

Video content is considered one of the effective methods to drive traffic to your website. It demands little effort but can create a huge impact on your audience. Video content is believed to attract a wide range of audiences. People increasingly open video links on their mobiles to access information. Therefore, creating impactful video content could help you get more users for your products and services.  

Conclusion

Writing quality and engaging content can drive traffic to your website. Always remember to write content concisely and clearly with ZERO plagiarism. Otherwise, readers don't have much time to read your vague content. If you want expert help, Kutumbh Digital, a leading digital marketing company in India, is ready to provide you with the same.

6 Useful PPC Strategies Marketers Should Follow

Making a plan before doing something new is a very important thing that is more likely to make you successful. Similarly, what if you could design a Pay-Per-Click (PPC) ad strategy in advance? It can surely boost your sales and make your brand relevant. Unlike SEO, which stands for Search Engine Optimization, PPC is a paid campaign and could bring more leads than organic efforts from SEO. A reputed Digital Marketing Company in India takes care of PPC and SEO activities equally.

The following are some successful PPC campaign strategies needed to execute for making your business profitable. 

Target Audience 

PPC helps in creating efficient customer experiences and delivering the most relevant information possible. For this, you should first research your targeted audiences’ challenges, needs and interests and create content they like. Search engines are more likely to respond to such content. 

Update Your Keywords 

You might remember your first PPC campaign, having several keywords. In PPC, for each keyword, there are certain amounts to be paid. Now it's time to review them thoroughly and then remove those keywords that are not performing well. By doing so, you can save the money from being wasted on insignificant keywords. 

Optimize Your Landing Page

You also need to optimize your landing page in terms of content and keywords. Doing this will help you get more visits to the website, subsequently leading to enhanced business.

Improve Your Website’s Performance

It is generally seen that a website which takes more than 2 seconds to open leads users to frustration and they immediately abandon the website. Subsequently, people refrain from visiting the website. So if you want to perform well in your business, it's inevitable for you to improve the functionality of your website.  

Ad Customisation

PPC ads cost you on every click made by the customers. Imagine your ads are mostly clicked by users who do not belong to your Target Group (TG), a segment that buys your products and services. A clear wastage of your money and efforts is inevitable in that case. However, you can get rid of these problems by customizing your PPC ad and letting only your target group view it and transact.

Be Dynamic in Your PPC Strategies 

The world is dynamic and so should your digital marketing strategies be. People’s needs change frequently and make marketers think out of the box. Create that value proposition in your product sought by the users. And when done, promote it through  PPC ads. That will help you grab users’ attention and drive increased leads and conversion.

Conclusion

We have understood how using effective PPC strategies can get you increased business. However, the objective of PPC strategies should also be brand reputation. In case you fetch massive sales through PPC ads, but your customers don’t get that value from your product as promised, you will not only lose them but also lose their trust. In today’s digital world, people share both good and bad experiences with brands. Make sure you hit the right note both from business and brand reputation perspectives when doing PPC ads. You can also consider connecting with Kutumbh Digital, a reputed PPC agency in India, for more leads and conversions.