Lead Generation via Content, Search and Social Media

Marketing your business in today’s World is a daunting task. In between competitors, platforms and strategies, it is hard to understand where to start. However, advanced digital techniques have made things easier for businesses. They can now reach their target audiences who can then buy products and services. However, it’s not as easy as it may sound. Every digital marketer is doing something new these days. So, you must implement effective strategies to make your business successful. A business is called successful when it has numerous customers. In today’s times, you get maximum customer leads online. Let’s check some digital strategies for maximum leads.

Use Digital Marketing for Effective Results 

To generate leads, social media marketing and an effective digital marketing plan are key elements. You can reach existing and potential customers, with social media campaigns that offer a great return on investment if executed properly. Using social media accounts, you can generate leads in no time by providing valuable content tailored to the customer's journey. 

Some Superior Strategy for Best Results 

You can achieve the best results by doing audience research, creating a creative content design, enhancing strategic multi-channel outreach, and ensuring compelling CTA, landing page, and generating leads. Also, search marketing results show up by doing intent-based targeting, inserting top industry keywords, creating high-quality link building and ensuring SEO lead generation funnel. All that will result in enhanced lead generation. On the other hand, social media marketing requires creative reels, status updates, audience targeting and multi-channel updates for better and fast results. 

Generate Quality Leads 

Lead generation can be a tricky business. You have to know in detail about the latest lead generation trend to get maximum leads. Investing your time and resources in the best SEO agency in India helps you get new prospects and quality leads. 

so, if you are looking for a high-quality lead, it is best to try a quality digital lead generation procedure. But let us tell you to develop target content that relates to your target audience for maximizing lead generation. After all, your lead generation will suffer if your content is not speaking to the right audience. Hence, create content that sounds better and answers your audiences properly so that you create a potential relationship with customers and encourage them to engage with your services and products. 

To not miss out on any potential leads, you have to generate a strong content marketing strategy. Also, by using lead targeting software and lead magnets, you can understand which lead tactics are useful in generating quality leads. By using a call-to-action strategy for your website, you can generate more quality leads. Finally, increase the lead by target communication and providing values important for turning leads into customers. 

Conclusion 

Marketing can be tricky in today’s digitization era. But if you stay disciplined and implement effective strategies, you could make yourself a successful brand. To increase the reach and engagement of the audience, you can do SEO, create user-friendly content and ensure personalisation. Finally, make sure to track all your work effectively so that you can improve your marketing efforts with time. For professional guidance, you can contact Kutumbh Digital, the top SMO company in India, to help you generate quality leads. 

How to Create Good Content for Users?

There is no second thought that quality content is crucial for driving traffic to your website, finding new customers and establishing your company as a thought leader. Writing good content for users is always a topic of discussion for companies so that they can produce content that readers want to read. Because one of the biggest hurdles is that there is a lot of content already on the Internet and people don’t have much time to read them. So, creating catchy and compelling content that could drive traffic is highly appreciated. Following are some steps to create content that could compel the reader to stop and read it. Trust us, any digital marketing company in India would require high-quality content to succeed in this age of cutthroat competition.

What is Content? 

Content can be defined as anything that conveys information and is published on a certain platform for the reader to read. Content exhibits its magic when it is unique, readable and grammatically sound with no spelling errors. And of course, no plagiarism. We normally understand that content is always in written form. On the contrary, content can be in image form, video and voice. 

These are some steps to write compelling content.

Write Content Concisely

If you want the reader to stick to your content, get to the point immediately. Always keep in mind that readers read your content and learn more about the topic, not the beauty and vibrance of your content. Complicated sentences divert the minds of the reader who then moves somewhere else. Such sentences indicate the writer’s tendency to show his/her writing skills instead of solving the problems of users. Therefore, content must be written concisely for the reader to understand. 

Content Must Revolve Around the Topic

Select a relevant topic that will interest customers and lead to high engagement. Remember, your content must revolve around your topic, otherwise, there are more chances that readers move away. 

Write Your Content Simply and Clearly

Users want simple and clear content so that they can understand. So, it is highly recommended to write as simply and vividly as possible, avoiding cliché phrases and technical language. If you use more jargon phrases, it would deviate the readers. Therefore, avoid complex writing and adopt clear and simple ways to create content. 

Create Video Content 

Video content is considered one of the effective methods to drive traffic to your website. It demands little effort but can create a huge impact on your audience. Video content is believed to attract a wide range of audiences. People increasingly open video links on their mobiles to access information. Therefore, creating impactful video content could help you get more users for your products and services.  

Conclusion

Writing quality and engaging content can drive traffic to your website. Always remember to write content concisely and clearly with ZERO plagiarism. Otherwise, readers don't have much time to read your vague content. If you want expert help, Kutumbh Digital, a leading digital marketing company in India, is ready to provide you with the same.

6 Useful PPC Strategies Marketers Should Follow

Making a plan before doing something new is a very important thing that is more likely to make you successful. Similarly, what if you could design a Pay-Per-Click (PPC) ad strategy in advance? It can surely boost your sales and make your brand relevant. Unlike SEO, which stands for Search Engine Optimization, PPC is a paid campaign and could bring more leads than organic efforts from SEO. A reputed Digital Marketing Company in India takes care of PPC and SEO activities equally.

The following are some successful PPC campaign strategies needed to execute for making your business profitable. 

Target Audience 

PPC helps in creating efficient customer experiences and delivering the most relevant information possible. For this, you should first research your targeted audiences’ challenges, needs and interests and create content they like. Search engines are more likely to respond to such content. 

Update Your Keywords 

You might remember your first PPC campaign, having several keywords. In PPC, for each keyword, there are certain amounts to be paid. Now it's time to review them thoroughly and then remove those keywords that are not performing well. By doing so, you can save the money from being wasted on insignificant keywords. 

Optimize Your Landing Page

You also need to optimize your landing page in terms of content and keywords. Doing this will help you get more visits to the website, subsequently leading to enhanced business.

Improve Your Website’s Performance

It is generally seen that a website which takes more than 2 seconds to open leads users to frustration and they immediately abandon the website. Subsequently, people refrain from visiting the website. So if you want to perform well in your business, it's inevitable for you to improve the functionality of your website.  

Ad Customisation

PPC ads cost you on every click made by the customers. Imagine your ads are mostly clicked by users who do not belong to your Target Group (TG), a segment that buys your products and services. A clear wastage of your money and efforts is inevitable in that case. However, you can get rid of these problems by customizing your PPC ad and letting only your target group view it and transact.

Be Dynamic in Your PPC Strategies 

The world is dynamic and so should your digital marketing strategies be. People’s needs change frequently and make marketers think out of the box. Create that value proposition in your product sought by the users. And when done, promote it through  PPC ads. That will help you grab users’ attention and drive increased leads and conversion.

Conclusion

We have understood how using effective PPC strategies can get you increased business. However, the objective of PPC strategies should also be brand reputation. In case you fetch massive sales through PPC ads, but your customers don’t get that value from your product as promised, you will not only lose them but also lose their trust. In today’s digital world, people share both good and bad experiences with brands. Make sure you hit the right note both from business and brand reputation perspectives when doing PPC ads. You can also consider connecting with Kutumbh Digital, a reputed PPC agency in India, for more leads and conversions.

How to Apply Content Marketing Strategies to Boost SEO?

The first thing that comes to one’s mind when they hear SEO is high organic traffic to the website. Such traffic comes when your page or blog appears on the first page of Google or any other search engine for top searched keywords.

But there is something more than SEO that plays a crucial role in getting you ranked and that is quality content that audiences love and search engines recognize as authoritative. It is not like you write about any old topic, put a few keywords, post it on your site, and expect it to deliver results. Obtaining significant traffic to your website and creating high-quality content need research, careful planning, and developing a thoughtful SEO-content strategy. So, the best SEO services in India must incorporate these critical elements.

What is Content Marketing?

Content marketing is a marketing strategy of creating and distributing relevant and valuable content for attracting, engaging, and retaining targeted audiences. This method helps build expertise, promote brand awareness, and help your business with high ROIs. 

What is SEO?

Search engine optimization or SEO simply refers to the process of increasing your website’s visibility when users search for products or services related to what you provide, on Google and other search engines. The goal of SEO is to improve your website’s ranking. And when you improve your page to get it ranked high in search engine results, it is more likely that people will visit your website and buy your products. 

Here are some strategies to help you create content that boosts SEO.

• Know Your Target Customers
  SEO is known for creating an efficient customer experience and delivering the most relevant information possible. For this, you should first research your targeted audiences’ challenges, needs, and interests and create custom content for people. Search engines will value such content more.
  
  
• Define Your Topic Properly
  If you are writing something which is completely irrelevant to your targeted audiences, there is very less chance that they will read it. So, you should write relevant content for your audiences. Besides, your content must be unique and well-written to grab the attention of audiences. It can even help you look different from your competitors.  
  
  
• Conduct Keyword Research
  Suppose you have written good, unique, and factually correct content. Will it rank high on search engines? It will but with proper incorporation of relevant keywords in your content. It will help your content rank high on search engines and reach your targeted people. 
  
  
• Optimize Your SEO & Content
  Now that you have already researched your keywords, you can properly insert them into your content and be assured of a good ranking on search engines. There are certainly effective ways to insert keywords in your content. For instance, you must use your focus keywords in your H1, H2s, H3s, and Meta description. But don’t insert keywords on every H2 and H3 tag. Get keywords properly optimized in these tags. Google can easily recognize these keywords and rank your content high on search engines. 

Conclusion

If you can create content based on the right SEO keywords, it is more likely to drive traffic to your website and may profit your business. Before writing content, you must have researched certain areas such as who is your targeted audience, the right keywords to insert in the content, in which part of the content keywords should be inserted, and what would be the topic? As website owners, if you are looking to take help from an expert in the field, KutumbhDigital, a leading SEO company in India, is ready to assist you. Contact us now!

How Can Quality Content Help Drive SEO?

If you want organic search visibility, rankings and traffic, you need to consistently create quality content. The combination of quality content and Search engine optimization (SEO) best practices can propel any website to the top of search engine rankings. Quality content means it serves the purpose of users who come for information. And when you back it by inserting relevant keywords, you will only gain. We’ve discussed it more. 

What is SEO?

Search engine optimization or SEO refers to the method of increasing your website’s visibility when users search for goods or services that you provide, on Google and other search engines. The ultimate goal of SEO is to improve your website’s ranking on search engines. And when you are able to improve your page to get it ranked high in search engine results, it is likely that you will do more business.

What is Quality Content?

Quality content means writing error-free and grammatically correct sentences that garner the readers’ attention. Fresh and interesting content helps people stay on your website for long. But at the same time, content must be credible for the readers to decide. So, create content based on facts and present it in an easy-to-understand manner. You should solve users’ problems through your content enriched with SEO best practices.

What is the Value of Content in SEO?

Google’s algorithms are constantly changing to show useful and relevant results in its search engines. The useful and relevant results that Google is constantly trying to provide are quality content pieces. These content pieces are ranked for their usefulness and relevance to the users searching online. To determine whether your content has any SEO value or not, it totally depends on your content whether it gets visible or not,  when users search keywords related to your services. 

For making SEO-rich content, you need to follow these procedures.

• Useful and Informative- If you are launching a website for a medical store, you can include location, hour of operation, contact numbers, etc. 

• More Valuable Than Other Websites- if you write about how to operate a medical store, make sure that your article provides more information and a different perspective from other ones. 

• High Quality- Your website content must be unique and high quality. 

• Credible- Show your website’s credibility by using original research, review, citation link, etc. 

Conclusion

High quality content is important to improve the visibility of your website on search engines. Without visibility and exposure, your content is nothing more than trash for users. So, if you want to take the help of an expert in content writing, contact Kutumbh Digital, one of the leading SEO Companies in India.

What are the Difference Between Google Search Console and Google Analytics?

With its unmatched search capabilities and analytical tools, Google helps marketers and information searchers in equal measure. While marketers can place ads on Google, users can search information on the search engine. Google has developed a number of tools, such as Google Analytics and Google Search Console, to help marketers achieve their goals. However, both these Google tools can provide information about your online presence, but they are not the same.

If you are looking for the details of these tools, you have landed on the right page. Here is everything you need to know about them. 

What is Google Analytics?

Google Analytics is one of the most popular marketing tools capable of providing a detailed overview of traffic data to marketers. Google Analytics highlights how online visitors interact with your site by offering statistics like total site visits, bounce rate, average time on site, and even demographic data of the visitors. Furthermore, Google Analytics helps you assess the performance of campaigns you make through Google ads.

Google Analytics' main objective is to analyse and process website usage data, which also helps in identifying trends and opportunities you can take advantage of to increase traffic and your web presence. 

What is Google Search Console?

Google Search Console is a free tool that helps users measure their site’s traffic, see keyword performance, fix issues, and receive messages from Google about their website. In the beginning, when it was launched, it was named Webmaster but Google Search Console has been given a new name with added features. Several changes were made but its purpose is still the same. 

Difference Between Google Search Console and Google Analytics

Following are the differences between them -

• Data Measurement- The first major difference between them is the way they collect data. Google analytics uses Bounce Rate, Unique Page Views, Average Session Duration, Conversions and Audience Demographics for collecting data. Whereas Google Search Console takes the help of Impressions, Clicks, Click-through Rate, Keyword Queries, Index Coverage Reporting for doing the same. 

• Verification Process- For verifying your domain or data source, you use both these Google tools, but they work differently to process your data. With Google Search Console, you can sign up by simply logging into your Google account. On the contrary, for Google analytics, after following the login process, you need to follow the prompts to connect each of your data sources individually. 

• Reporting- A single Google Search Console account can only report the data for one domain. You will need to create several accounts for reporting data from multiple domains. But Google Analytics has the capability of reporting data from multiple domains with a single account. 

• Error Monitoring- Google analytics is less likely to report the error due to its weak error finding tools. Whereas Google Search Console can provide detailed information on errors that determine whether your website’s visitors have good experience with your website or not. 

Conclusion

Hope we have made you understand the importance of Google Analytics and Google Search Console for your brand. For assistance on these Google tools, you can contact Kutumbh Digital, a leading digital marketing company in India.

6 Best Examples of Social Media Marketing

Social media marketing is not as easy as you think otherwise everyone would be a successful marketer. It requires more than just uploading your content regularly. And, this is the main reason that some of the brands do well and others fail to do so. The brands which get many responses know the secret of social media marketing, like how to approach audiences and target them effectively and create relevant content for them. So, if you want to become an expert in the same, you need to understand the marketing strategy of it. Here are the six examples of social media marketing which might benefit you. 

Apple : Image Shot Challenges

Apple is considered the world’s best smartphone. And it takes pride in the quality of the image it captures. To show the picture it can capture, it once started a picture taking competition and asked its users to take the photo. iPhone users across the world had participated and shared the picture they had clicked with their phones. Later, a panel of judges selected 10 winners out of the participants and these winners were featured on Apple’s website, the company’s Instagram, and on 10,000+ billboards in 25 countries. This campaign had a huge impact on people as well as the brand itself. Its users started taking pride in being a part of the iPhone community. 

Netflix: Wanna Talk About It?

In 2019, Netflix had launched a campaign called ‘Wanna Talk About It’ considering the importance of mental health and overcoming traumatic experiences. It was a weekly instagram live series with topics ranging from sexual violence and abuse to gender identity and suicidal thoughts. There were several stars from Netflix movies and series who participated in the same. During Covid-19, people faced many difficulties due to restrictions imposed on movement. So, this campaign played a vital role in encouraging people to not indulge in any wrong activities.  

Zoom: Logo Redesign

When Covid-19 led to a global lockdown, people tried to find the alternative of physically appearing in classrooms. This is how Zoom came into existence. In 2022, Zoom redesigned its logo adding six ‘O’ between Z and M, and each O contains the one service Zoom offers, such as team chat, phone, meetings, rooms, events, and contact center. But after all restrictions were lifted, people started having meetings physically and attending schools, etc. These types of apps were perceived as being irrelevant, so Zoom redesigned its logo to depict its features so that it could stay relevant. 

 Dove - #DetoxifyYourFeed 

Dove is a company whose social media ads have always focused on social causes. And these particularly focused on women empowerment, diversity, inclusion, and breaking beauty stereotypes. Dove's marketing initiatives mostly target women because they are their primary customers.

In their latest campaign, Dove showed how influencers could acquire as much authority as parents in young girls' lives, particularly in terms of influencing their perceptions of identity and beauty. #DetoxYourFeed campaign had a goal more than just exposing harmful beauty advice on social media. Dove advised mothers to support their daughters' self-esteem through open communication and healthy social media habits, such as unfollowing users who promote harmful practices like cosmetic surgery and unrealistic beauty standards.

British Army’s - “Nothing Can Do What a Soldier Can Do” 

Once in an interview, then Armed Forces Chief General Sir Nick Carter mentioned that 30,000 or about a quarter of the projected 120,000-strong army by that time "might be robots, who knows?

This announcement that robots might take over the armed forces by 2030 caused widespread panic in people. So, the British Army took it very seriously. And launched its  new recruitment campaign called “Nothing Can Do What a Soldier Can Do” which faded away the fear of no new recruitment from people’s minds. 

Blinkit: Doodh Mangoge, Doodh Denge, Kheer Mangoge Kheer Denge

Months ago, Blinkit, a grocery delivering e-commerce platform had featured its billboard with a meme that reads “Doodh Mangoge, Doodh Denge, Kheer Mangoge Kheer Denge”, instantly, it got viral on social media. Furthermore, several companies have come forward and made their own marketing strategy by adding their own business related slogan beside Blinkit’s slogan. And this marketing campaign proved to be a great success for Blinkit.